Client

SkyMall is one of the biggest shopping malls in Egypt. The biggest landmark in northern Cairo stretching across 50,000 m2 land.

It has ca. 32,000 sqm GLA, an easily accessible surface car park offering 1.000 parking spaces and 220 shops: a hypermarket, department stores, home and hardware stores, jewelry and accessories stores, as well as cinemas, a food court, family entertainment center, restaurants and cafes.

Insight

Seeking to redefine their customer experience in 2015, Sky Mall asked Kara5 to design and develop a new user-first web platform.

As Sky Mall saw a significant continuous increase of website visitors researching from mobile devices, it was crucial that their website offered a smarter web shopping mall experience that was seamless and integrated across all customer touchpoints.

Approach

The first aim of this project was to make the navigation as fast and simple as possible. To achieve this, Kara5 had to rethink the complete customer experience.

As Sky Mall's existing customer approach was inefficient, Kara5 came up with a new customer-centric web experience that would ensure the highest level of customer satisfaction each time someone tries to find a store or the directions towards Sky Mall. For the optimal guidance of the Sky Mall’s web visitors, we designed a stable and high-performing 3D navigation map of the shopping mall which delivers exceptional customer experience each time a visitor makes a search request, as we believe it's all about the experience during the journey and the ease of finding the destination.

- Market Research

- Competitor Analysis

- Customers Research

- Journey Mapping

- Heatmaps

- Wireframes

- Creative Concept

- Content Strategy

- Content Creation

- Future Roadmap

Approach

The first aim of this project was to make the navigation as fast and simple as possible. To achieve this, Kara5 had to rethink the complete customer experience.

As Sky Mall's existing customer approach was inefficient, Kara5 came up with a new customer-centric web experience that would ensure the highest level of customer satisfaction each time someone tries to find a store or the directions towards Sky Mall. For the optimal guidance of the Sky Mall’s web visitors, we designed a stable and high-performing 3D navigation map of the shopping mall which delivers exceptional customer experience each time a visitor makes a search request, as we believe it's all about the experience during the journey and the ease of finding the destination.

- Market Research

- Competitor Analysis

- Customers Research

- Journey Mapping

- Heatmaps

- Wireframes

- Creative Concept

- Content Strategy

- Content Creation

- Future Roadmap

Main Role

The main goal of this project was to replace Sky Mall’s previous out-dated website for a new, custom, responsive and scalable Web Platform.

The web platform has a large bundle of key components and elements, so we had to make sure they’re optimized for maximum performance on every device and browser. Therefore, we built the entire web platform using Laravel and Vue JS, which made the platform lightweight and fast on all devices, as well as extremely scalable and easy to maintain.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- 3D Navigation Map

- Content Management System (CMS)

- Web Maintenance

- Quality Assurance

Main Role

The main goal of this project was to replace Sky Mall’s previous out-dated website for a new, custom, responsive and scalable Web Platform.

The web platform has a large bundle of key components and elements, so we had to make sure they’re optimized for maximum performance on every device and browser. Therefore, we built the entire web platform using Laravel and Vue JS, which made the platform lightweight and fast on all devices, as well as extremely scalable and easy to maintain.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- 3D Navigation Map

- Content Management System (CMS)

- Web Maintenance

- Quality Assurance

Results

Sky Mall improved their customer satisfaction, enhanced their web presence and solved their specific problems.

Since the implementation of the new web platform and the store locator in 2015, Sky Mall has seen a dramatic increase in web visitors, pages per session and time spent. The platform is future proof and can be easily modified and continuously improved. Thanks to the real-time access, each company member is able to modify the full web content with ease. Since 2015, the Sky Mall's owners have continued to partner with Kara5 for 4 other businesses of theirs.

Testimonial

"Kara5 is the most professional company I had the honor to work with...FACT. The team approached Sky Mall's project with enthusiasm and energy, responding to our requests throughout the project with efficiency. They went above and beyond to deliver the best possible web solution, stuck to deadlines and were truly interested in the success of my business. We have switched many web agencies in the past and I firmly believe that now we have found our long-term partner."

Ahmed Al-Shaer, Chairman & CEO, Beverly Hills Real Estate - Cairo Egypt

If you want to find out more about our other success stories or partner with us on your own project, get in touch.

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