Client

Јoh. Springer's Erben is one of Europe’s most respected brands for guns & rifles. Purveyor to the imperial court of Austria Vienna since 1836.

Specialized in custom gunmaking, weapons, weapon accessories, hunting equipment and clothing, JSE is present with premium stores in Vienna since 1836. During its 180 years of gunmaking tradition, many celebrities, among others the Emperor of Austria Franz Joseph I and the German Emperor Wilhelm II, owned a "JSE-Rifle".

Insight

When Јoh. Springer's Erben noticed a decline of the interest in its eCommerce website, they approached Kara5 with a brief to revamp their digital presence.

Understanding the changing digital landscape and the potential eCommerce opportunities, ЈSE asked us to help them evolve into a real digital business, embracing the rise of eCommerce sales and opening up a new revenue stream.

Approach

With the aim of redefining their eCommerce experience, we conducted a research across all key markets in order to better understand their customers worldwide.

Based on the research findings, we created a comprehensive CX map for each market and a thorough analysis for each competitor, as well as wireframed and designed the core customer journeys for their website.

- Market Research

- Competitor Analysis

- Customers Research & Targeting

- Journey Mapping

- Wireframes

- Creative Concept

- Content Strategy

- Content Creation

- Photo & Video Session

- Future Roadmap

- Local SEO Strategy

- International SEO Strategy

Approach

With the aim of redefining their eCommerce experience, we conducted a research across all key markets in order to better understand their customers worldwide.

Based on the research findings, we created a comprehensive CX map for each market and a thorough analysis for each competitor, as well as wireframed and designed the core customer journeys for their website.

- Market Research

- Competitor Analysis

- Customers Research & Targeting

- Journey Mapping

- Wireframes

- Creative Concept

- Content Strategy

- Content Creation

- Photo & Video Session

- Future Roadmap

- Local SEO Strategy

- International SEO Strategy

Main Role

As part of their ongoing digital transformation since 2019, we helped Јoh. Springer's Erben move to a new world-class custom eCommerce web platform.

Built on the latest technology, the new eCommerce web platform is designed to be a future-proof, scalable and available solution built on open standards that provides JSE with easy-to-use tools for the company to internally manage its content. As a result of the successful cooperation, JSE asked us to take over the management of their web platform and become their digital consultancy partner. As of today, Kara5 manages and supports the JSE web platform and continually improves their digital presence.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- eCommerce Web Development

- Payment System Implementation

- eCommerce Support

- Inventory Management Software

- Content Management System (CMS)

- Online Auction House

- Custom User Login System

- Quality Assurance

- Web Maintenance

- Digital Transformation Consultancy

Main Role

As part of their ongoing digital transformation since 2019, we helped Јoh. Springer's Erben move to a new world-class custom eCommerce web platform.

Built on the latest technology, the new eCommerce web platform is designed to be a future-proof, scalable and available solution built on open standards that provides JSE with easy-to-use tools for the company to internally manage its content. As a result of the successful cooperation, JSE asked us to take over the management of their web platform and become their digital consultancy partner. As of today, Kara5 manages and supports the JSE web platform and continually improves their digital presence.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- eCommerce Web Development

- Payment System Implementation

- eCommerce Support

- Inventory Management Software

- Content Management System (CMS)

- Online Auction House

- Custom User Login System

- Quality Assurance

- Web Maintenance

- Digital Transformation Consultancy

Results

Јoh. Springer's Erben has gained online sales growth, improved customer satisfaction and increased their business efficiency.

The new eCommerce platform and SEO strategy brought growth of visitors, conversions, and sales for JSE, right from the start. When the COVID-19 happened, they met the outbreak fully prepared for eCommerce, and in certain weeks, it was also their only open store. Through the growth of their eCommerce sales and changing customers’ purchasing habits, they have unlocked a new revenue stream, which allows JSE to meet its growth plan for 2020.

Testimonial

"Joh. Springer’s Erben is passionate about providing customers a great experience in all of our stores and online. For achieving the next step, a state of the art webshop and driven customer audience, Kara5 has helped us to innovate our eCommerce platform and website to maximize our potential. With their quality of work and fast support in all regards we found solutions for every problem and already thinking ahead for the future needs of our customers. We look forward to our strong partnership in the future, which will bring our online-appearance to perfection through our long-term strategy."

Simon Huber | Marketing & Webshop, Joh. Springer's Erben - Austria

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