Client

SpiroChem is a fine chemical company based in Basel, Switzerland. The world-leading company in the field of bioisosterism.

A global solution provider that thrives to push the frontiers of chemistry. With cutting-edge know-how in drug design and proprietary process chemistry technologies, SpiroChem is the partner of choice for many of the top pharmaceutical, agrochemical, and life science companies worldwide.

Insight

SpiroChem and Kara5 started working together 5 year ago, with a mutual goal to incorporate the world of chemistry into digital experiences.

Prior to SpiroChem entering the digital marketing sphere, their customers mainly accessed their products and services using their old website, conferences and traditional channels of communication. However, with innovation as their main driving force, SpiroChem knew that new digital platforms were developing rapidly, representing both a threat and an opportunity. They reached out to Kara5 to help them build a vision that explored how their clients would consume digital experiences over the years.

Approach

Our starting point was to help them envision, design and build their new scalable and future-proof web platform.

We started designing and developing around the needs of SpiroChem's customers. We examined and analyzed the full customer journey, creating worldly and engaging experiences with the consumer at the heart. We delivered a top-notch web platform that marked the first step in a five-year vision for SpiroChem to become a leading chemistry brand that combines integrated, seamless and personalized experiences for its clients.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- E Commerce Web Development

- Payment System Implementation

- E Commerce Support

- Content Management System (CMS)

- Automated Import & Export

- Custom User Login System

- Quality Assurance

Approach

Our starting point was to help them envision, design and build their new scalable and future-proof web platform.

We started designing and developing around the needs of SpiroChem's customers. We examined and analyzed the full customer journey, creating worldly and engaging experiences with the consumer at the heart. We delivered a top-notch web platform that marked the first step in a five-year vision for SpiroChem to become a leading chemistry brand that combines integrated, seamless and personalized experiences for its clients.

- Web Architecture

- UX Design

- UI Design

- Responsive Web Design

- Custom Web Development

- E Commerce Web Development

- Payment System Implementation

- E Commerce Support

- Content Management System (CMS)

- Automated Import & Export

- Custom User Login System

- Quality Assurance

Main Role

We worked with SpiroChem to build a digital vision, strategy and road map for their complete digital transformation journey.

The digital strategy and the work on their digital transformation helped SpiroChem reinvent their approach to digital. By merging their business needs with data insights, we've created a unifying vision of what’s next. Combining expert industry knowledge and understanding of their clients, we've provided the path to their digital transformation as a road map to their business growth.

- Market Research

- Competitor Analysis

- Strategy

- International SEO Strategy

- Brand Communication Strategy

- B2B Digital Marketing

- Digital Transformation Consultancy

- Audience Research & Targeting

- Digital Marketing Campaigns

- Content Strategy

- Content Creation

- Search & Display Advertising

- LinkedIn Advertising

- Remarketing

- Personalized Email Marketing

- Photo & Video

- Analytics & Tracking

- Insightful Reporting

- KPI Definition/Metrics

- Measuring ROI

Main Role

We worked with SpiroChem to build a digital vision, strategy and road map for their complete digital transformation journey.

The digital strategy and the work on their digital transformation helped SpiroChem reinvent their approach to digital. By merging their business needs with data insights, we've created a unifying vision of what’s next. Combining expert industry knowledge and understanding of their clients, we've provided the path to their digital transformation as a road map to their business growth.

- Market Research

- Competitor Analysis

- Strategy

- International SEO Strategy

- Brand Communication Strategy

- B2B Digital Marketing

- Digital Transformation Consultancy

- Audience Research & Targeting

- Digital Marketing Campaigns

- Content Strategy

- Content Creation

- Search & Display Advertising

- LinkedIn Advertising

- Remarketing

- Personalized Email Marketing

- Photo & Video

- Analytics & Tracking

- Insightful Reporting

- KPI Definition/Metrics

- Measuring ROI

Results

SpiroChem gained increasingly strong market position, attracted new customers and unlocked new revenue streams.

With the growing demand for their products and services, SpiroChem has relocated their company from Zurich to state-of-the-art laboratories in Basel in order to provide the infrastructure for its rapidly growing business. With continuous revenue growth, constantly increasing number of new customers and investment in infrastructure and equipment, SpiroChem are now the leading chemical innovation provider in the industry.

Testimonial

"I have collaborated with Kara5 for about 4 years now and my company SpiroChem has used their services in variety of functions. They are proactive and extremely reactive and we have integrated their team and services in our global marketing strategy. Kara5’s market-leading expertise for web design, SEO and digital marketing allowed us to increase our visibility on the market. The quality of their service is amazing and I recommend Kara5 without hesitation."

Thomas Fessard | SpiroChem - Switzerland

If you want to find out more about our other success stories or partner with us on your own project, get in touch.

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