Digital Marketing Strategy

Spirochem AG - Basel Switzerland

The Challenge

We were given an assignment by SpiroChem - Swiss fine chemicals company based in Basel Switzerland, with strong network of distributors worldwide, to create International, tailored and results-driven digital marketing strategy, that will improve their brand awareness, organic positioning and will constantly drive them new leads, quote requests, and increase sales.

Provided Services

Keywords Research

Working closely with their team, we understood their needs and the search behaviors of their target audience. The digital marketing strategy has started with thorough keywords research of Switzerland, which continued with a complete research of 9 other European countries. We fulfilled a list of highly relevant and specific keywords and phrases, that later attracted the attention of our qualified leads.

Digital Marketing Strategy Spirochem AG - Basel Switzerland

International and Local SEO

We've challenged ourselves to improve the organic visibility of their brand-new website. First, with focus on the Switzerland market, we developed a widespread SEO strategy that instantly gave us the Local results. Later, we continued our international SEO strategy, and started to drive relevant traffic from more than 10 countries. Now, SpiroChem is positioned for more than 50 important terms and phrases on the first page, organically.

eCommerce Optimization

Pre-launching their brand-new eCommerce website, we finished the keywords research, SEO analysis for the structure (on site) and a detailed UX & CRO audit. We developed new landing pages with SEO potential, and created and optimized the content. The SpiroChem brand already had a small link building network of respectable websites that generated authoritative, relevant clicks, which increased our domain authority. SpiroChem was positioned in front of their competitors in a period of less than 3 months, which drove the attention of our quality leads.

Digital Marketing Strategy Spirochem AG - Basel Switzerland
Digital Marketing Strategy Spirochem AG - Basel Switzerland

Paid Search Advertising

After the successful start of our SEO strategy, and finished E Commerce optimization, we stated boosting SpiroChem’s business with paid search advertising. An AdWords Campaign was started for Switzerland, and 9 other European countries. With the flexible bid strategy, daily manual CPC bidding, tangible ads in differentiate ad groups, and complete negative keywords analytics, we have optimized the Search Advertising, which resulted with average position 1.1, and lower cost per click through the months.

Email Marketing

SpiroChem had an email database, that was increased with our newsletter subscribers, and E Commerce users. We started with leverage email marketing campaigns, reached our audience with customized messages meant to inform, engage and convert, enhanced with design elements, colors and CTA-s that triggered their interactions on digital.

Digital Marketing Strategy Spirochem AG - Basel Switzerland
Digital Marketing Strategy Spirochem AG - Basel Switzerland

LinkedIn Marketing

Targeting our unique audience of chemists and the diversity of our LinkedIn marketing strategy drove us instant results. We have opened landing page for our LinkedIn marketing campaign and started with personalized ads through text ads, sponsored update and sponsored InMail, which generated leads, instantly.

Remarketing

We started delivering powerful and strategic remarketing campaigns, by serving different display ads to our previously targeted audience, leads from our Digital Marketing, SEO, Paid Search, LinkedIn and Email Marketing. Constantly reminding them, building SpiroChem’s brand awareness and trust. Our digital marketing strategy resulted with increasing the quote request and positioning SpiroChem on the 2nd position, from all of their competitors.

Spirochem AG - Basel Switzerland

Swiss Fine Chemicals, world-leading company on the concept of bioisosterism, specialized in the design, production and commercialization of tailor made molecules.

www.spirochem.com

The Results

1st

1st

Organic google ranking position for keywords

3M+

3M+

Impressions of the Ads (across Europe & USA)

500+

500+

Leads generated from LinkedIn (from Europe & USA)

74%

74%

Increase in Quote Requests

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