We were given an assignment by SpiroChem - Swiss fine chemicals company based in Basel Switzerland, with strong network of distributors worldwide, to create International, tailored and results-driven digital marketing strategy, that will improve their brand awareness, organic positioning and will constantly drive them new leads, quote requests, and increase sales.
Working closely with their team, we understood their needs and the search behaviors of their target audience. The digital marketing strategy has started with thorough keywords research of Switzerland, which continued with a complete research of 9 other European countries. We fulfilled a list of highly relevant and specific keywords and phrases, that later attracted the attention of our qualified leads.
Pre-launching their brand-new eCommerce website, we finished the keywords research, SEO analysis for the structure (on site) and a detailed UX & CRO audit. We developed new landing pages with SEO potential, and created and optimized the content. The SpiroChem brand already had a small link building network of respectable websites that generated authoritative, relevant clicks, which increased our domain authority. SpiroChem was positioned in front of their competitors in a period of less than 3 months, which drove the attention of our quality leads.
SpiroChem had an email database, that was increased with our newsletter subscribers, and E Commerce users. We started with leverage email marketing campaigns, reached our audience with customized messages meant to inform, engage and convert, enhanced with design elements, colors and CTA-s that triggered their interactions on digital.
We started delivering powerful and strategic remarketing campaigns, by serving different display ads to our previously targeted audience, leads from our Digital Marketing, SEO, Paid Search, LinkedIn and Email Marketing. Constantly reminding them, building SpiroChem’s brand awareness and trust. Our digital marketing strategy resulted with increasing the quote request and positioning SpiroChem on the 2nd position, from all of their competitors.
Swiss Fine Chemicals, world-leading company on the concept of bioisosterism, specialized in the design, production and commercialization of tailor made molecules.www.spirochem.com
Organic google ranking position for keywords
Impressions of the Ads (across Europe & USA)
Leads generated from LinkedIn (from Europe & USA)
Increase in Quote Requests
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