What is e-mail marketing?
E-mail marketing, also known as drip marketing, is a digital marketing strategy of sending pre-written set of e-mails to existing or potential customers. The e-mail content can be promotional, informative or educational, and usually a combination of these proves to be most effective. The purpose of e-mail marketing is to enhance your relationship with the current or previous customers, keep customers updated, encourage customer loyalty and generate repeat business. If it’s being used correctly, the e-mails can turn potential into loyal customers.
Does it still work?
Let’s prove it with some statistics. 49% of consumers said that they would like to receive promotional e-mails from their favorite brands on a weekly basis. Also, email marketing continues to deliver strong ROI, and for each $1 spent on e-mail marketing, you can expect an average return of $32.
Also, e-mail marketing provides a cost-effective method to test different advertising content, including visual, creative, marketing copy and multimedia assets. The data gathered by testing in the e-mail channel can then be used across all channels of marketing campaigns, both in print or digitally.
What are some of the benefits from a personalized e-mail marketing?
- Build relationship and trust
- Drive sales
- Reach an already engaged audience
- Targeted and personalized content
- Build loyalty and stronger customer relationships
- Easy to measure
- Unrivalled ROI
Get in touch with usand cut through the noise.
