At the 6th Regional E-commerce Conference, Kara5's CEO Vojdan Karapetkovski emerged as a key panelist in 'The Performance Marketing Revolution: A Data-Driven Dive,' spotlighting his expertise in the field.
Initiating the session, Kara5's CEO, Vojdan Karapetkovski remarked enthusiastically:
"It's fantastic to be here with all of you in this ever-evolving ecommerce landscape. Before we get into your question, let's just pause for a moment. Last year, when I was on stage talking about automation in ecommerce, things were different. ChatGPT wasn't yet launched then, and the public's perception has since shifted. Now it is no longer a theme for just digital nerds and geeks; everyone wants to talk about it. The topic is mainstream. Even the conference is AI-branded. Everything within a year. But let's dive into your question before they replace us with super-inteligent-AI-robot-panelists next year..."
As the panel progressed, he offered a succinct summary, emphasizing the blend of traditional wisdom and cutting-edge technology in e-commerce. He detailed how combining these elements forms a solid foundation for success in the dynamic ecommerce environment.
Delving deeper into the conversation, Vojdan then seamlessly transitioned to explaining key strategies in simpler terms. He highlighted the importance of Attribution Modeling, Customer Profiling, Heat-maps, Predictive Analytics, Competitor Analysis, and the pivotal role of Real-time Data in making swift decisions.
Continuing his insightful contribution, Karapetkovski then shifted focus to emerging trends, stating:
"Key trends to watch include augmented reality in shopping, because who wouldn't want to try on clothes virtually. I know that I would like my wife to experience this feature. Also, voice search is changing the way we find and interact with online content. It's like asking your smart watch where to find the best burgers in town."
The conference, themed 'Redefining E-Commerce: A(I) New Era,' successfully brought together leading experts from the ecommerce sector. It served as a platform for sharing effective tactics, strategic insights, and innovative trends, significantly bridging the gap between global trends and the local and regional markets.
With the success of this year's conference, there is great anticipation for next year's event. We look forward to discovering new success stories, gaining fresh perspectives, and embracing valuable networking opportunities.