SkyMall, the fourth biggest shopping mall in Egypt, gave us a specific web design & development task to create fully interactive, easy navigational and customer-driven B2C website. They also required a Store Locator with integrated Search Bar and an Interactive 3D Map covering all floors and stores.
In the process of designing the website, we emphasized the look and feel on every device used to access the website. By creating a fully responsive website, we have managed to display the content perfectly on every screen along with simplified navigation between the stores in the Store Locator.
The website is fast and easy to use, providing easy access to every content the user might be looking for. Our UX Design acts as a road-map to the users of the website, making the task of finding the mall location, store location and information or applying for store leasing as simple as possible.
With the custom made Store Locator, we have created a digitally scalable interactive map that does justice to the original construction, providing the customers with the option to navigate between stores using the map or live-searching the stores to find exactly the one they are looking for.
Serving as a part of the Store Locator, we have created a vector representation as a complete showcase of the mall, while showing all of the stores and the available areas for leasing. It provides the users with the option of clicking on the store to view more information, easy navigation between the floors and switching of the location on the scaled map by using the mini map functionality on the bottom.
Users like shortcuts. Based on a deep research we have conducted of what the users are most interested in when visiting a shopping mall website, we have created a navigation style that uses the least clicks needed to meet the goal. Along with the main menu navigation, we have created additional side-navigation that highlights the most important parts of the website that the user might be interested in.
Increasing the Brand Awareness
Increase in Daily Time on Site (2:55 vs 1:12)
Increase Pages Per Session (4.2 vs 1.4)
Decrease in Bounce Rate (30.18% vs 58.66%)
UX Design, Custom Development, Responsive Web, Blog Design, Web Maintenance, Consulting.View Success Story
UX Design, Custom Development, Responsive Web, Blog Design, Hosting Management, Web Maintenance, Consulting.View Success Story