We were challenged by Glycemicon - a Swiss biotechnology company based in Brugg, Switzerland, developing novel nutraceuticals for managing prediabetes, diabetes and obesity - to create minimalistic, UX design corporate website, with simple and easy navigation. With only two design revisions, we have created content-driven corporate website with intuitive navigation which is engaging for the user and simultaneously provides complete showcase of the brand.
The strength of the adaptive design which was implemented into this website gives a more relevant and modern user experience than the normal fully responsive design. We have started the design process at the lowest screen resolutions of the site and continued to the highest ones.
This website is fast and easy to access with intuitive navigation and clean & minimalistic corporate design. Structured and easy to understand with emotional content and carefully chosen pictures which gives you warm feeling of nature.
Website’s emotional pictures & messages catch the user’s attention; self-explanatory iconography enhances the user experience; and the clear CTAs drives them through the way, improving the user’s interest in reading the complete website content.
The fonts used throughout the Glycemicon website were chosen to guarantee a standardized display of text on any screen, as well as improve the readability and give a comprehensive feeling of nature.
Headings: CAPITAL LETTERS - Nexa Bold
Subheadings and Titles: First letter of the sentence is capital, the rest - lower case. (Nexa Regular)
Body text: Nexa Thin
Color palette is evolving from blue through green –a reflection of the nature and a healthy and warm feeling. By adding some violet and dark tones, we got the mood of science and biotech. Glycemicon’s images are bright, with light colors but never heavily unsaturated. The use of high proportion of light colors, green & blue especially in website and homepage helps for the identification of the brand.
White is always used to highlight messages and the white spaces are used to counter balance the colors and create dynamics and spaciousness of the layouts. Color combinations are used to differentiate or divide information, create mood and harmonize the imagery or photography.
Increasing the Brand Awareness
Increase in Daily Time on Site (2:55 vs 1:12)
Increase Pages Per Session (4.2 vs 1.4)
Decrease in Bounce Rate (30.18% vs 58.66%)
UX Design, Custom Development, Responsive Web, Blog Design, Consulting.View Success Story
UX Design, Custom Development, Responsive Web, Blog Design, Hosting Management, Web Maintenance, Consulting.View Success Story