Digital Marketing Strategy

CVA Silicone - Zurich Switzerland

The Challenge

We were given an assignment by CVA Silicone, an innovative French company, headquarter in Zurich, Switzerland, to provide International b2b digital marketing strategy with the aim of increasing the brand awareness and supporting CVA Silicone’s evolution into a world-class leader in Liquid Silicone Rubber (LSR).

Provided Services

Keywords Research

Having in mind CVA Silicone’s needs, we’ve made a thorough keywords research for Switzerland, France, Germany and 7 other countries. In collaboration with their team we recognized and completed a list of very important and distinctive keywords and phrases, which accurate data was the foundation of our digital marketing strategy.

Digital Marketing Strategy CVA Silicone - Zurich Switzerland

International and Local SEO

We developed a strategic SEO approach that afterwards gave us remarkable results in Switzerland, France & Germany. CVA Silicone was positioned on the first page for more than 30 important terms and phrases, organically. The organic visibility of their brand-new website was just the start of our successful digital marketing campaign.

Paid Search Advertising

After accomplishing our desired SEO strategy aim, we kept on with enhancing CVA Silicone’s business with paid search advertising. In the beginning the AdWords Campaign started for Germany, France, and Switzerland, but after the successful start of our digital campaign, it continued with 7 other European countries, driving quality quotes and meetings request.

Digital Marketing Strategy CVA Silicone - Zurich Switzerland
Digital Marketing Strategy CVA Silicone - Zurich Switzerland

Email Marketing

CVA Silicone had different email databases, which we used for targeted email marketing campaigns. With purpose of enhancing their relationship with the current clients, we started with creating personalized emails in order to build connections, encouraging client’s loyalty, repeat business, and attract new clients.

Digital Marketing Strategy CVA Silicone - Zurich Switzerland

LinkedIn Marketing

We targeted a unique audience of business professionals, and started advertising only on CVA’s custom audience, ensuring the highest level of relevancy for placing the ads. Combining sponsored Updates, LinkedIn mail, text ads and remarketing in a strategic way which generated many quality leads.

Remarketing

We gained competitive advantage with powerful and strategic remarketing campaigns. With different groups of display ads, we have reached our perfectly intended audience and nurtured them into completing a conversion. In the end, our digital marketing strategy resulted with increasing the quote request and orders which completely fulfilled CVA’s factory production capacity for the year.

CVA Silicone - Zurich Switzerland

Innovative Company based in Switzerland – Leader in LSR and LSR injection technology.

www.cva-silicone.com

The Results

1st

1st

Google ranking position for keywords

600K+

600K+

Impressions of the Ads (across Europe)

-77%

-77%

(CPC - cost per click) cheaper than industry standard

5.29%

5.29%

Conversion Rate (Quote Requests, Meeting Request)

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