| We turn data into information and information into insight.
Keyword Research is the process of discovering what people type into a search engine when they perform a search.
For optimizing a website or launching a campaign, we need to know the best keywords for your business and it’s not just about increasing visitors and traffic, it’s about generating targeted visitors which will convert into leads and sales.
| Accurate data - precision marketing.
Keyword Research is the core of any SEO and Digital strategy. You might have some keywords in mind which according to you would be the most appropriate for your business, but in the end the keyword research shows that the search terms of your potential customers aren’t the same as yours. We need to know your potential customer's exact search terms when they try to find out about your products or services.
More important, the keyword research helps us find out the searcher’s intentions. For example, what type of words and sentences do searchers use when they are looking only for information and what type of words and sentences do they use when they want to buy, order and request a quote. This difference is of great importance for generating the targeted traffic for your website and also shows the possible gaps in the market, thus helping you to predict shifts in demand.
We have various tools at our disposal that gives us the following data: the number of people searching for specific products and services, everything connected to them and their competitors.
| Increase your ROI with quality data.