With an innovative aesthetic, a youthful sporty vibe and a wealth of impressive details, the digital campaign launched the new plug-in hybrid SUV model in a way that reflects the character of the new BMW X1 itself, presented solely with the model’s name as THE NEW X1.
The eventful introduction that took place in December 2022 was accompanied by the campaign THE NEW X1, which was a seamless blend of digital communication, influencer marketing and a model showcase in a prominent location.
It all started with a digital campaign, including a campaign video for social media communication, which sparked an engaging discussion with the fans. With communication through social media, display banners, and various types of other online ads, fresh and unique content was distributed to present the new model and attract the targeted audience.
The campaign was a great success, the target audience was engaged, and a lot of quote requests were received. The campaign outcome exceeded our long-term clients’s expectations.