Kara5® CEO Vojdan Karapetkovski joined the main stage as a panelist in the session “Digital Competitiveness: AI, Data & Industry Transformation” at this year’s Macedonia2025 Summit, contributing his perspective on how artificial intelligence, automation, data, and digital strategy are reshaping business growth across industries.
The Macedonia2025 Summit is the country’s leading high-profile economic event, uniting global diaspora experts, government leaders, entrepreneurs, investors, and regional businesses to accelerate innovation, AI adoption, digital transformation, and sustainable growth.
Moderated by Kati Iceva, Director of Engineering at Microsoft, the panel explored how organizations can move beyond AI hype and turn emerging technologies into real competitive advantage.
Joining the discussion alongside Vojdan were Tomas Lauko, CEO Central & Eastern Europe at Publicis Groupe, and Martin Märss, Senior Product Manager at Iute Group Estonia.
During the discussion, Vojdan Karapetkovski shared how AI has become deeply integrated into Kara5’s daily way of working. He explained that what started as experimentation and curiosity has evolved into a practical operating layer across research, strategy, content creation, performance, reporting and automation.
Speaking from Kara5’s own experience, Vojdan underlined that AI is not the end of good people, but the next level of how good people work.
"AI gives our people a stronger second brain, and more time to use their first one better..."
A key part of his contribution focused on where AI creates real business results. Vojdan highlighted three main areas where Kara5 sees the strongest impact: revenue, efficiency, and better decision-making.
He pointed out that Kara5 achieved 50%+ higher revenue last year, with AI adoption playing an important role in helping the company move faster, scale client work and improve execution across different areas of the business.
“For us at Kara5, this is not theory. AI helped us move faster across research, strategy, campaigns, performance analysis, reporting, and automation, giving our clients more speed, more precision and more intelligence.”
The panel also touched on how companies from smaller markets can use AI as a competitiveness multiplier.
Vojdan shared practical examples from Kara5’s work with international clients across Switzerland, Central Europe, the US, Dubai and beyond, from life sciences and manufacturing to defence, digital platforms, and performance-driven growth.
At Kara5®, AI creates real value when it is connected to clear strategy, strong data and measurable business goals.
As part of the Macedonia2025 award ceremony, Vojdan was also honored on stage among the friends and supporters of Macedonia2025 who continue to contribute to the organization’s mission.
Following the ceremony, Macedonia2025 CEO Nikica shared a message honoring the individuals recognized for their continued support:
"Honoring the friends who stand with Macedonia2025 wholeheartedly. At this year’s award ceremony, we recognized the individuals whose support, generosity, and dedication continue to strengthen our mission. Their willingness to help in every way, at every step is a true reflection of friendship, commitment, and shared belief in Macedonia’s future."
For Kara5®, a digital pioneer in Macedonia, the Summit represented another meaningful moment in its continued commitment to digital progress, knowledge sharing, and building a stronger innovation ecosystem in Macedonia and beyond.
As AI continues to transform industries, businesses, and economies, Kara5® remains focused on helping organizations move from digital ambition to measurable progress, with strategy, data, creativity, automation, and human judgment working together.
Because the future will not belong to companies that only talk about AI. It will belong to companies that use it with purpose, discipline and measurable business impact.
