Kara5 assisted in the organization of the premium BMW 7-course gala in the showroom of the official BMW importer for Macedonia and Kosovo, M Car. At the premium invitation-only event the first BMW X7, the new BMW 7 and the brand-new BMW 8 Coupé were presented in a way that is appropriate to the brand and its novel deluxe models.
At the gala happening only a selected group of luxury cars lovers were invited to witness the introduction of the 3 models: the first BMW X7, the culmination of comfort, luxury and powerful living, and the biggest BMW ever built; the new BMW 7, the flagship sedan imbued with legendary performance and the defining elements of luxury, and the all-new BMW 8 Coupé, the ultimate expression of luxurious sportiness.
The car exhibition was accompanied by a spectacle that included a performance of one of Macedonia’s greatest artists and brand ambassador of BMW Macedonia, the renowned guitarist Vlatko Stefanovski, a ballet show and a performance of a popular band that took care of the atmosphere which was described as “amazing” by those who were present.
Both the campaign and the event were true to the key characteristics of the model – versatility, supremacy and luxury. The premiere was well attended and much talked about afterwards. The hearts of the luxury sports car fans were won, a lot of test drives were scheduled and our long-term clients M Car Macedonia were more than satisfied with the final outcome.
